15 Smart Tips for Marketing and Life

Best practices change with the times, but certain eye-on-the-ball basics still matter.

Things like starting with a good product or service, communicating clearly, following through on promises and maintaining a reliable reputation will still give you an edge. They matter – regardless of the latest marketing trend.

The following quotes are reminders that fundamentals still count – in marketing, sports … or life.

  1. “Simplicity isn’t about dumbing things down, it’s about making things more elegant. –Ken Segal, creator of the iMac name
  2. The man who stops advertising to save money is like the man who stops the clock to save time. –Thomas Jefferson
  3. “Either write something worth reading or do something worth writing.” –Ben Franklin
  4. Remarkable social media content and great sales copy are pretty much the same plain spoken words designed to focus on the needs of the reader, listener or viewer. –Brian Clark founder, Copyblogger
  5. “Many a small thing has been made large by the right kind of advertising.”–Mark Twain
  6. “Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising’.”Jef I Richard
  7. “Before you act, listen. Before you react, think. Before you spend, earn. Before you criticize, wait. Before you pray, forgive. Before you quit, try. –Ernest Hemingway
  8. “Nothing kills a bad product faster than good advertising. Everyone ties the thing and never buys it again. –Jerry Della Famina
  9. “I swing big, with everything I’ve got. I hit big or I miss big. I like to live as big as I can.” –Babe Ruth
  10. Never take advice from someone who doesn’t have to suffer the consequences. –Mark Cuban
  11. It usually takes me more than three weeks to prepare a good impromptu speech.Mark Twain
  12. “Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.” –Steve Jobs
  13. “You miss 100 percent of the shots you don’t take.” –Wayne Gretzky
  14. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
  15. “The game isn’t over until it’s over.” –Yogi Berra

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