Fundamentals still matter. Things like starting with a good product or service, communicating clearly, following through on your promises, and maintaining a positive reputation will always give you an edge. This is true regardless of the latest marketing trend.
The following quotes reflect some of those keep-your-eye-on-the-ball basics that apply to many things, whether it’s marketing, sports … or life.
- “Simplicity isn’t about dumbing things down, it’s about making things more elegant. –Ken Segal, creator of the iMac name
- The man who stops advertising to save money is like the man who stops the clock to save time. –Thomas Jefferson
- “Either write something worth reading or do something worth writing.” –Ben Franklin
- Remarkable social media content and great sales copy are pretty much the same – plain spoken words designed to focus on the needs of the reader, listener or viewer. –Brian Clark founder, Copyblogger
- “Many a small thing has been made large by the right kind of advertising.”–Mark Twain
- “Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising’.”–Jef I Richard
- “Before you act, listen. Before you react, think. Before you spend, earn. Before you criticize, wait. Before you pray, forgive. Before you quit, try. –Ernest Hemingway
- “Man cannot discover new oceans unless he has the courage to lose sight of the shore.” –Andre Gide
- “I swing big, with everything I’ve got. I hit big or I miss big. I like to live as big as I can.” –Babe Ruth
- Never take advice from someone who doesn’t have to suffer the consequences. –Mark Cuban
- It usually takes me more than three weeks to prepare a good impromptu speech.” –Mark Twain
- “Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.” –Steve JobsNothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again. –Jerry Della Famina
- “You miss 100 percent of the shots you don’t take.” –Wayne Gretzky
- Under the Marketing Big Top … When the Circus Comes to Town
“If you paint a sign saying ‘Circus coming to the Fairground Saturday,” that’s ADVERTISING. If you put the sign on the back of an elephant and walk it into town, that’s PROMOTION. If the elephant walks through the mayor’s flower bed, that’s PUBLICITY. If you get the mayor to laugh about it, that’s PUBLIC RELATIONS. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s SALES.
“Promoting Issues and Ideas,” –M. Booth and Associates, Inc.
- “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
- “The game isn’t over until it’s over.” –Yogi Berra