Best practices change with the times, but certain eye-on-the-ball basics still matter.
Things like starting with a good product or service, communicating clearly, following through on promises and maintaining a reliable reputation will still give you an edge. They matter – regardless of the latest marketing trend.
The following quotes are reminders that fundamentals still count – in marketing, sports … or life.
- “Simplicity isn’t about dumbing things down, it’s about making things more elegant. –Ken Segal, creator of the iMac name
- The man who stops advertising to save money is like the man who stops the clock to save time. –Thomas Jefferson
- “Either write something worth reading or do something worth writing.” –Ben Franklin
- Remarkable social media content and great sales copy are pretty much the same – plain spoken words designed to focus on the needs of the reader, listener or viewer. –Brian Clark founder, Copyblogger
- “Many a small thing has been made large by the right kind of advertising.”–Mark Twain
- “Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising’.”–Jef I Richard
- “Before you act, listen. Before you react, think. Before you spend, earn. Before you criticize, wait. Before you pray, forgive. Before you quit, try. –Ernest Hemingway
- “Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again. –Jerry Della Famina
- “I swing big, with everything I’ve got. I hit big or I miss big. I like to live as big as I can.” –Babe Ruth
- Never take advice from someone who doesn’t have to suffer the consequences. –Mark Cuban
- It usually takes me more than three weeks to prepare a good impromptu speech.” –Mark Twain
- “Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.” –Steve Jobs
- “You miss 100 percent of the shots you don’t take.” –Wayne Gretzky
- “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
- “The game isn’t over until it’s over.” –Yogi Berra
Michleen Collins 
Good catch, Chris – thanks!