Best practices change with the times, but certain eye-on-the-ball basics still matter.
Things like starting with a good product or service, communicating clearly, following through on promises and maintaining a reliable reputation will still give you an edge. They matter – regardless of the latest marketing trend.
The following quotes are reminders that fundamentals still count – in marketing, sports … or life. Continue reading
Enjoy the ride
Road Trips, Road Food and Road-Tested Marketing Insights
This blog covers a lot of territory, from practical marketing tips to just-for-fun side trips.
Whether you’re in the SEO fast lane or the R&R slow lane, you can chart your own course, read at your own pace and reach your own destination.
Along the way, you never know what you’ll find – from insights about marketing communications to the inside scoop about the best turtle sundae on Route 66.
Here, you can travel in real or virtual time. Follow the classic cars, the Lincoln trails, Route 66 Scenic Byways, or Interstate and Internet highways. Discover the Mother Road or other attractions in America’s heartland. Watch for mischievous Shelties on the Dog Blog, annual Elvis sightings in Springfield, Ill., or jolly giants and other kitschy roadside art and architecture. Learn about Abraham Lincoln and friends, too.
It’s all here, from Chicago to Springfield to St. Louis along Illinois Route 66, where the Mother Road begins and meanders before turning west under the shadow of the World’s Largest Catsup Bottle in Collinsville and the Gateway Arch in St. Louis. Continue reading