Under the Marketing Big Top … When the Circus Comes to Town
“If you paint a sign saying ‘Circus coming to the Fairground Saturday,” that’s Advertising.
If you put the sign on the back of an elephant and walk it into town, that’s Promotion.
If the elephant walks through the mayor’s flower bed, that’s Publicity.
If you get the mayor to laugh about it, that’s Public Relations.
If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s Sales.
–M. Booth and Associates, Inc.