As technology gets smarter our ability to focus has gone for a dive. The average human attention span is now shorter than that of a small orange aquatic vertebrate that swims in, rather than graduates from, a school.
Fish are notoriously flighty. Experts say that a goldfish has an attention span of about 9 seconds. At last count, the average human attention span was just 8 seconds – even shorter than that of a fish and down from its dubious 12-second average in 2000.
Fishing for Metrics
It’s no surprise that – in an era of constant connectivity – attention spans have approached bottom-feeder status.
Orthopedic doctors, chiropractors, optometrists, therapists and other specialists confirm that 24/7 information takes a toll. Experts report a spike in related complaints, ranging from carpel tunnel syndrome and neck pain to eyestrain and anxiety disorders.
By any metric – stiff necks or short attention spans – communicators and consumers alike need the triaged reminder that sometimes less really IS more. Continue reading